I am going to look at how current cause adverts work and are therefore effective. I will look at how they use: mode of address, narrative in advert (who's story, how told, what type), tone, mood (change? sombre?), how it makes and acheives its impact, casting (why them), relevance to audience, etc.
The two adverts i am going to analyse are both moving image as this will relate to my production. The two adverts are for road accidents and drug abuse, but i am using them as they give a variety of styles.
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