An investigation into cause adverts and their effect

this is my title for my research

link to videos

one of the adverts i am going to analyse is

http://www.youtube.com/watch?v=sL5-L8NS5zk which is a THINK advert for wearing a seatbelt

Coursework mark 2

I am going to look at how current cause adverts work and are therefore effective. I will look at how they use: mode of address, narrative in advert (who's story, how told, what type), tone, mood (change? sombre?), how it makes and acheives its impact, casting (why them), relevance to audience, etc.

The two adverts i am going to analyse are both moving image as this will relate to my production. The two adverts are for road accidents and drug abuse, but i am using them as they give a variety of styles.

coursework

For my coursework I have decided to investigate alcoholism and alcohol abuse and their portrayal in the media, and then produce an advert to raise awareness and help people stop.